SACRED CRAFT CHOOSES TRANSWORLD AS MEDIA PARTNER
Sacred Craft Expo crowds enjoying the surfboards!
Carlsbad, CA- February 2, 2010 – TransWorld Media and The Sacred Craft Consumer Surf Expo are pleased to announce TransWorld SURF and TransWorld Business as the media sponsors for the 2010 Sacred Craft Expos. This move helps Sacred Craft draw a younger demographic and offers the event comprehensive, multi-channel media coverage.
“The crew at TransWorld Media blew our socks off with their marketing vision for Sacred Craft, which offers a multi-channel approach,” said Scott Bass, Sacred Craft Expo Director. “They’ve involved Sacred Craft in social networking, three-tiered Web offerings, podcasts, video, and print. The TransWorld platform has Sacred Craft engaged with an organic surf network, not just a magazine, and it’s refreshing.”
“We are super excited about the partnership with Sacred Craft,” says TransWorld SURF Publisher Charlie Anderson. “This is a perfect opportunity to not only further support the core surfboard manufacturers but to connect them with our consumers at the same time. Sacred Craft is a well-established consumer show that takes you from the beach to the show floor to check out the perfect board. It’s our goal as a media company to bring a great experience for surfers in and out of the water.”
The Sacred Craft Consumer Surf Expo kicks off 2010 at the Ventura County Fairgrounds at C-Street on April 10 and 11. TransWorld Business will be sponsoring the Magical Morning Surfboard Demo at C- Street on Saturday, April 10 from 7:00 a.m.–10:00 a.m. In addition, all paid admission attendees will receive a one-year TransWorld SURF subscription courtesy of Sacred Craft.
About TransWorld Media:
Since 1983, TransWorld Media has been the world’s leading action-sports media company, serving over 27 million of the most passionate audience of skateboarders, snowboarders, surfers, BMX, and motocross riders annually via Web sites, magazines, videos, and events.
TransWorld SURF (www.transworldsurf.com), created in 1999, has become the embodiment of youth, progression and innovation. Through its print and online properties, TransWorld SURF is the fastest growing surf media company in the industry.
TransWorld Business (www.transworldbusiness.com) is the leading trade publication and online resource in boardsports news and information.
TransWorld is a division of the Bonnier Corporation. Bonnier Corporation (www.bonniercorp.com) is one of the largest consumer-publishing groups in America and the leading media company serving highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.
About Sacred Craft Consumer Expo:
The history of our sport is the history of the surfboard. Nothing defines the surfer more than his (or her) surfboard. So much more than a tool, the surfboard has become a philosophical icon, a sacred craft, and a culturally pervasive symbol of freedom, adventure and enduring youth.