JEFF CLARK OUT AS MAVERICKS MAIN MAN
JEFF CLARK FORCED OUT AT MAVERICKS?!
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June 28th Show- Grant Washburn, Garrett McNamara Discuss Mavs Contest w/o Jeff Clark, Baldy joins the fun; James Pribram in Chicago, Pat O’Connell Hall of Famer; Top 5 Stories; Trivia Blitz; Fact or Fiction; tons more……
Big firm litigator-turned-sports entrepreneur Keir J. Beadling is the Co-Founder and CEO of Mavericks Surf Ventures, Inc. In this role, Keir oversees the world-famous Mavericks Surf Contest® and Mavericks™ brand. It appears Beadling maneuvered to have Mavericks legend Jeff Clark removed from the Mavericks Surf Contest. A marketing move akin to kicking Eddie Aikau out of the Quiksilver in honor of Eddie Aikau. However problematic Clark was to Beadling’s efforts to run the event, (rumor is that Beadling wanted to run it this year and Clark would not green light the contest because the surf wasn’t big enough), you simply DO NOT remove him from the event. Marketing suicide. A grass roots boycott is already taking shape on Facebook, and it will be very interesting to see how how the surfers themselves, the Evan Slater’s and Grant Baker’s of the world, handle this situation.
Jeff Clark’s blog: “Over the past several years, it has been obvious that my vision and priorities are not in line with those of Mavericks Surf Ventures. I have had in the past, and continue to have, strong differences of opinion with the present CEO and Board about the direction, image and priorities of the company and the contest.
The press release issued by Mavericks Surf Ventures this week stating that I ‘stepped down’ and I am ‘passing the torch to the next generation’ is wrong. The reality is that I was ousted as Contest Director by the current CEO.
I must also note that, while the company’s news release states that this year’s contest will be held to celebrate ‘the 35th anniversary of Jeff Clark’s first session at the now world-famous break,’ the 35th anniversary is actually next season, in 2010-11. I will not allow the company to use my accomplishment as a marketing tactic.
Effective today, I have resigned from the Board of Directors of Mavericks Surf Ventures.
My vision for the Mavericks Surf Contest has been unwavering: it is about the family of big wave surfers, the spirit of the ocean, and this amazing wave. I never wanted that to be compromised for the sake of money or marketing opportunities. I think that focus is obvious to anyone who knows me or who has seen my priorities over the years.
Mavericks has been an integral part of my personal and professional life for more than 30 years, and I hope that it continues to be a part of both in the future.
I wake up looking at Mavericks, and I have watched and surfed those waves most of my life. I started the contest 10 years ago, and I can say one thing for sure: Mavericks is Mavericks. The waves will come – or not – when they will.
The one thing I would truly regret would be to see a committee deciding, based on sponsorship money and media opportunities, when the best day to run the contest would be, and have it turn into just another 10 foot swell with a lot of hype and not a lot of substance. Any true Mavericks surfer wants and deserves a real test of ability.
I wish everyone well, knowing that Mavericks will always take care of itself.
I wish I could say more at this time, but I have had limited time to absorb these changes and will have more to say about this situation as things become clearer.”